Suppose that you have a website with high quality content and you tried everything in terms of SEO however for some reason you cannot reach the target traffic. It is time to investigate how to boost the page load speed!
Do you know that website users are not as patient as you think? In order to answer this question and understand how important page load speed is, let’s take a look at the statistics published by kissmetrics.com.
· 47% of consumers expect a web page to load in 2 seconds or less.
· 40% abandon a website that takes more than 3 seconds to load.
· 79% of shoppers who are dissatisfied with website performance are less likely to buy from the same site again.
· 52% of online shoppers state that quick page loading is important to their site loyalty.
· 44% of online shoppers will tell their friends about a bad experience online.
Page load speed and SEO
In addition to user experience, page load speed also affects organic search ranking which was declared by Google in 2010. If a web user is fed up with waiting a page to be loaded and go back to search engine result page, Google records this action and this makes your site to be listed lower in Google search results.
Secondly, page load speed affects search engine crawl time directly. As page load speed increases, crawl time increases as well. However, if page load time decreases, crawl rate turns out to be disappointing. The example received from Google Web Master Tools below, explains the correlation between pages crawled per day and time spent downloading a page.
3 Tips to speed up your website
There are many ways to speed up your website; here is a list of the most important ones…
1. Database optimization: Almost every website has a database. Since the blogs, e-commerce websites and news portals have big databases; their page loading time is affected negatively. Adding index will help to get the information quickly and this will make the pages to be loaded fast.
2. Cache: Using cache in your website will absolutely increase your page speed. When a user sends a request to a server, this request will be cached in a temporary storage so after a certain period of time users can reach the content from temporary storage instead of the server itself.
3. CSS Sprites: With the help of CSS Sprites technique, images will be moved to same CSS file and this leads to a single image and only a single server call. Your page speed will be boosted and your website will be ranked high in search engine results.
You can check your website speed using Google PageSpeed Insights tool. For furher information, you can contact us by filling out our contact form.
Daphne Digital is a marketing consultancy that is experienced in online marketing channels performance, user experience and business intelligence.