When Facebook ask people about their ads, one of the top things they heard was that users want to see ads that are more relevant to their interests. Starting soon in the US, Facebook will include information from some of the websites and apps you use to it’s app recommendation algorithm. This is a type of interest-based advertising, a social retargeting.
Let’s say that you’re thinking about buying a new cell phone and you start researching cell phones on the web and in mobile apps. You may see ads for deals on a cell phone to get the best price or other brands to consider. And because your online behavior tells Facebook that you’re interested in electronics, you may see ads for other electronics in the future, like speakers or accessories.
More controllable ads
Facebook’s research also includes that users want more control over the ads they see. That’s why they’re introducing ad preferences, a new tool accessible from every ad on Facebook that explains why you’re seeing a specific ad and lets you add and remove interests that you use to see the ads.
If you live in the US, you’ll be able to use ad preferences in the next few weeks, and it’ll be available globally in the coming months. To get further information or help about Facebook Ads Management or Facebook marketing , you can contact us at by filling out our contact form.
Daphne Digital is a marketing consultancy that is experienced in online marketing channels performance, user experience and business intelligence.