Facebook is constantly being improved according to the feedback received from its users through process of thorough research. As mentioned in the news released by Facebook, lately the posts and page promotions consist of a lot of promotional contents and ads.
The reason why users go through their News Feeds is that they want to see what their friends have to say and what has been updated on the pages they follow. This, of course, corresponds to looking at what has been posted by friends and pages mentioned above. Facebook is going to make changes in the contents of the News Feed so that the users see less of ads and more of what they are really interested in.
Following relevant research, Facebook has figured that users wish to see less ads and explained: The ads users see do not appear on their News Feed randomly, but through a filter shaped according to the feedback coming from users.
Such an application; however, had not been implemented for promotion posts and the updated version will provide a similar content controlled version of the posts in question. Now the users are going to see the posts from the pages related to their interests instead of the irrelevant ones that used to appear on their News Feeds with no filter.
Surveys have revealed that the type of posts listed below are considered as “promotional”:
1. The ones that tend to make people purchase a product or install an app for their smart phones/tablets.
2. Ones that makes the users get unintentionally involved in promotions/ gambling pages.
3. Posts that have the same contents with ads.
Starting from June 2015, Facebook is going to reduce the number of promotional page posts. News Feed is accepted to be a competitive zone for advertising and promoting and this is what motivates the pages to prepare promotion posts that are relevant in their contents and that meet the expectations of the users.
Daphne Digital is a marketing consultancy that is experienced in online marketing channels performance, user experience and business intelligence.