It’s been 3 years since the first Panda update was declared and every update came to the fore in the web world. Last Panda update, Google Panda 4.0, was announced to public by Matt Cutts, the head of Google’s Webspam team, via Twitter on May 20.
Google makes hundreds of changes in its algorithm every year and important updates get some internal names such as Vince, Caffeine, Penguin, Hummingbird and Panda which are followed by web authorities closely. These important algorithms help web users to find the best matches in their Google searches in different areas. Google, which is the third largest company in the world, is successful because it provides its users with the most accurate results and that is why it’s not surprising that these updates are so important to it.
Google Panda 4.0
Panda is an algorithm that punishes websites which have duplicated and spammy content and, rewards websites with high quality content. Of course Google does not share the update details with public. However, the results can be observed very quickly thus it becomes easy to predict the outcomes. The recent Panda update was rolled out in May, 20 and we started to get the data. Just like the other updates, Panda 4.0 has punished the poor content websites and rewarded the high quality ones.
Panda 4.0 Winners and Losers!
Glassdoor.com is the top on the winners list. With the update Glassdoor.com, which is visited by job seekers especially in U.S. and has info about companies’ working conditions, is seemed to be doubled its visibility on Google first page. Ehren Reilly who is responsible for the SEO (search engine optimization) of the company, declared that they owe their success to provide their users with accurate and reliable information.
When we look at the losers list, we can see ask.com as the first and ebay.com as the second runner up. Especially ebay.com regressed in organic search results right after Panda 4.0 update. It is believed that the reason of recession is having irrelevant search results, poor content and aggressive keyword usage in the footer.
You can find the Top 10 Winners and Losers charts below, which were created according to the data released by Searchmetrics.
Key to Success
Being on top of the Google search results will increase your website traffic and consequently with minimum cost you will have high sales volume. In other words, being on top will be the key to success. You should be handling search engine optimization and content management well in order to achieve your goals. Ok, but how?
· Providing high quality not high quantity,
· Prefer unique contents instead of duplicated ones,
· Not to use repeating titles, meta tags and keywords,
· Related and sufficient keyword usage,
· Canonical links usage,
· Not getting backlinks from untrusted websites can be considered the keys to success.
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Daphne Digital is a marketing consultancy that is experienced in online marketing channels performance, user experience and business intelligence.