Many advertisers on Facebook achieve great results using Custom Audiences — from their websites or mobile apps — to remarket across devices. To help businesses continue to drive conversions, Facebook announced two new enhancements that make remarketing even more powerful: the introduction of multi-product ads, and updates to Custom Audiences from your website.
Multi-product ads enable businesses to showcase three products within a single ad unit, on desktop or mobile. Each product highlighted will have its own image, description and click target.
Say you’re an online retailer that’s looking to reach people that browsed your site without making a purchase. Combining the multi-product ad unit with Custom Audiences from your website, you can produce a carousel of different items — like handbags, sundresses and sandals — to show in News Feed to specific audiences.
Enhanced Custom Audiences from your website
In the coming weeks we’ll roll out several enhancements to Custom Audiences from your website, allowing businesses to reach people faster and build more nuanced audiences.
These improvements include:
A new feature in Ads Manager and Power Editor that allows businesses to easily build certain kinds of audiences — i.e., people who haven’t visited your website in a while, or people that have visited certain pages of your site.
And new audience limits that enable advertisers to build highly targeted segments for different products in their catalog, along with a new feature that allows advertisers to automatically build audiences based on past activity history on their website.
Daphne Digital is a marketing consultancy that is experienced in online marketing channels performance, user experience and business intelligence.